This page covers the terms of using seoinphx.com — the website, not a client engagement. If you’re a client, your engagement is governed by the agreement we exchange directly, not by this page. This is the standard “terms of use” document any business website needs, written in plain English instead of a wall of capitalized boilerplate. None of what’s below is legal advice, and your own counsel should review anything here that matters to your specific use case.
About this site
seoinphx.com is the website of PHX Search Co., a Phoenix-based SEO consultancy for law firms. The site is owned and operated by the consultancy. The owner runs the business and writes most of what appears here. Background on what the consultancy does and who runs it is on the about page.
Use of content
The essays, guides, and infographics published on this site are written by the owner unless otherwise noted. Readers are welcome to quote portions of any page with attribution and a link back to the source. That’s a normal part of how the web works, and we’d rather have the conversation than gate the writing.
Commercial republication — meaning taking a full essay, restructuring it, and using it on another business’s website or in a paid product — requires written permission. Send a note to [email protected] if you want to do something more involved than a normal quote-with-attribution.
No attorney-client relationship
Visiting this site, reading any page on it, or contacting us through the email address or contact form does not create an attorney-client relationship, a consultant-client relationship, or any other contractual relationship between you and PHX Search Co.
To be clear about the second point in particular: a consultancy-client relationship with PHX Search Co. only exists once both sides have agreed in writing to begin an engagement and an invoice has been issued. Email exchanges, discovery calls, and the free audit are pre-engagement conversations — useful, but not binding on either side until both sides sign off on starting work.
Nothing on this site is legal advice. We’re an SEO consultancy, not a law firm. Many of the pages discuss legal-marketing rules, bar advertising regulations, and other topics that touch on law — but every piece of that content is written from a marketing operator’s perspective, and the actual legal rules in your state are something your own counsel or state bar should confirm.
Accuracy disclaimer
The content on this site reflects what we’ve observed in the industry as of the date each page was written. SEO changes — Google rolls out algorithm updates, market conditions shift, what worked eighteen months ago may not work today. Legal-marketing rules also change. State bars update advertising regulations. What’s true about lawyer marketing in Arizona may not be true in Texas or California or New York.
If you’re reading a page on this site and considering acting on something specific — whether it’s an SEO recommendation or a comment on a marketing rule — check the current state of things with the relevant authority (Google’s current documentation, your state bar, your own counsel) before acting. We try to keep content current. We don’t promise it’s always perfectly up to date.
Limitations of liability
The site and its content are provided as-is. PHX Search Co. doesn’t make warranties — express or implied — about the accuracy, completeness, or fitness-for-purpose of anything on the site. To the extent the law allows, the consultancy isn’t liable for indirect, incidental, or consequential damages arising from your use of the site or your reliance on the content here.
Practically: if you read a page on this site, decide to make a change to your firm’s marketing or website based on it, and the change doesn’t produce the result you were hoping for, that’s not something we’re liable for. The site is a body of writing about how we approach SEO for law firms. It’s not custom advice for your specific firm.
Linked third-party sites
We link out to other sites — state bar associations, legal directories, Google’s own documentation, occasionally tools or services we’ve used. We don’t control the content of those sites. A link from this site to a third-party site isn’t an endorsement of everything on the destination, and if the third-party site changes or goes down, that’s outside what we can guarantee.
Changes to these terms
We may update this page from time to time — typically when the law changes, when we add new content types to the site, or when something about how the consultancy operates shifts in a way that’s worth noting here. When that happens, the “last updated” date at the bottom changes. Material changes that affect how the site can be used will also be noted in the section they apply to.
Contact for questions
If something on this page is unclear, or if you’d like permission to use content beyond what’s covered above, email [email protected]. Reply within one business day.
Last updated: 2026-05-15. This is not legal advice. Have your own counsel review for your specific use case.