Practice Areas We Serve

We work with law firms across nine practice areas. Each one has its own SEO dynamics — the search behavior, the conversion psychology, the ethics constraints, and the competitive landscape all change. What works for a personal injury firm does not work for an estate planning practice, and trying to use the same playbook on both is one of the most common reasons legal SEO underperforms.

Each page below is a deep dive on the SEO realities specific to that practice area — written for partners and marketing leads who already know their practice and want to understand why the SEO playbook needs to be different for it.

The practice areas we work in

We work with one firm per practice area per market to keep conflicts off the table. If you’d like to work together and your competitor down the street is already a client, we’ll tell you. We’d rather lose the engagement than split our attention between two firms chasing the same queries.

Not seeing your practice?

These are the practices we work in most. If yours isn’t on the list — IP, real estate, tax, or something more niche — we’ll tell you honestly whether we’re the right fit. Sometimes the answer is no, and we’d rather refer you to a specialist than take a retainer on work we won’t do as well as someone else.

— The owner, PHX Search Co.